Why Use Reply Mail Management
The RMM feature saves your organization a great deal of time, money, and frustration by automating the management of incoming messages received by your reply-to email address.
Imagine that your marketing department sends out 5,000 emails on a Friday. Without the RMM feature, on Monday morning, the staff must manually manage tasks such as out-of-office replies, auto-replies, auto-forwards, and unsubscribes-not to mention individual customer responses.
Using RMM is much more efficient than managing replies manually. A great percentage of the replies can be handled immediately and automatically. That means you are getting work done right away-not waiting until Monday. You don't even have to see certain emails because you have configured RMM to respond to these emails in specific ways. Customers feel they are getting one-on-one attention, a quick response, and actions geared toward their needs and preferences.
Reply Mail Management has definitely helped Store ABC, for example. Just one year ago, employees were manually managing out-of-office replies, automatic replies, automatic forwards, and unsubscribe requests. Now these responses are handled by RMM rules. Out-of-office replies, bounces, and automatic replies are detected by rules and deleted. Unsubscribe requests are also deleted by rules after each person is unsubscribed automatically. This is very helpful to the company, because unsubscribe requests must be honored within a certain amount of time.
Store ABC configures RMM so that replies that are not filtered out are responded to by auto-reply customized messages.
Thank you, John, for your reply on April 14, 2010. We have received your comments/questions and will reply as soon as possible.
While you are waiting, we have added 50 purchase points to your account, so you may want to stop by
Memphis, TN 37501
And don't forget our Internet site at example.com
Manager, Marketing Department
In this example, personalization strings and AMPscript are used to personalize each email. The AMPscript personalization string %%firstname%% was replaced automatically with "John".