What Is a Welcome Email
A welcome email is the email a new subscriber receives after he joins your email list, greeting or welcoming him to your email campaign. Welcome emails are the most opened emails among subscribers and often the first impression of your company's email marketing.
ExactTarget's welcome email feature allows you to set up an automated email program that will automatically send a welcome email when he or she joins a list. You can assign a welcome email when you create a list, which requires you to create the welcome email before creating the list, or you can assign the welcome email later by using Manage Welcome Email. Welcome email sends use the Default Transactional send classification.
You can attach a welcome email to a specific list and/or to your All Subscribers list. If someone subscribes to a list that does not have a welcome email, the All Subscribers welcome email will be sent in its place. Only assign a welcome email to the All Subscribers list that could be sent to any subscriber on any list.
For example, if a subscriber joins List A, B, and C (all of which have welcome emails assigned), they receive three welcome emails. If list A didn't have a welcome email assigned, they'd receive welcome emails from Lists B and C and one from the All Subscribers list. If none of the lists had a welcome email assigned, they'd receive one welcome email from the All Subscribers list.
The system will only send a welcome email to a subscriber when a subscriber is added or subscribes via the Subscription Center or Web Collect. Welcome email does not currently support imports, manually-created subscribers, Smart Capture or API.
Welcome Email Content Recommendations
Creating an email is no different than creating any other email in the application. See How to Create an Email.
ExactTarget recommends creating welcome emails for each list that include the following information:
- the topic of the list
- a note about how often you intend to email the subscriber
- a reminder that they opted-in