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The Impression Tracking by Job report shows the performance of an Impression Region for a single send (or job). The report shows the number of times the content area was sent as part of a job (i.e., number of impressions) and the link performance for links found within the impression region. This report also contains the overview tracking summary for the send. Only emails that use dynamic content or AMPscript can be tracked using these reports.
You must be set up as an administrator to run this report.
The Impression Tracking by Job report essentially shows two reports combined into one. The Job Summary section of the report shows overview tracking information while the Impression Tracking Details section lists the different areas of the report that contained impression tracking and contains data for each area.
The Job Summary report contains the following information:
The Impression Tracking Details section contains the following information:
Run an Impression Tracking by Job report when you want to see the tracking information for a single email or job with impression tracking.
Use the following procedure to run an Impression by Tracking report: